Facades of Dallas (Hall)
What we did
Industry
Tech
Description
Facades of Dallas(Hall):: What is a facade? A surface that speaks, && one stable enough to build belief around. Dallas Hall, the first and foremost @ SMU, with its grand neoclassical columns and iconic copper dome, exudes myth; wisdom, stability, power, and endurance.
It wears the mask of legacy, but in Dallas, where ambition relents like a ‘74 Ford Ranger, and where culture comes in the highest-gloss Benjamin Moore, && history just another commodity for sale to the highest real estate developer. Situated just a stone’s throw from Highland Park, one of the wealthiest neighborhoods in the country, Dallas Hall, like the campus its situated upon, is a monument to class exclusivity wrapped in public decorum. Like Dallas itself, a place of surface and spectacle, fashioned in proclaimed success and wealth, the building’s exterior facade is illuminated and mapped with a REALTIME artificially intelligent system that interprets, provokes, and reveals a monumental nature of artifice.
🤓🤠 -aesthetics of real
